ABOUT US

Fine Hairware for Fun people. A simple brand with a clear mission. So why did it take ten years to get here? 

For those of you with things to do, I'll give you the short story first — two sisters founded UNDO; Ryan, the minimalist; and Alex, the maximalist. I know I know a tale old as time. Both, equally dedicated to their aesthetic, have come together and collaborated to blend their style carefully and create a line of high-quality hair accessories that speak to the mini and max in us all. With extraordinary attention to detail, passion for ethical manufacturing, and craftsmanship, each UNDO piece is handmade in Italy and 100% recyclable. 

BUT IF YOU WANT TO KNOW A BIT MORE ABOUT HOW ALEX AND RYAN GOT HERE THIS IS THE LONG STORY —

Ryan & Alex


These same sisters have run a footwear company for the last decade, focusing on manufacturing footwear in America using only the best Italian materials. In a market of imported goods, they feel it is more important than ever to know about the products you purchase. These gals believe that when quality, sustainability, and people are more important than profit, it gives new meaning to the word value. They believe there is extraordinary value in ethically produced goods. Through their relationships in Italy, they discovered what they believe to be the best craftsmen of resin pieces, and so the development began. The passion for footwear naturally led to other accessories' design and development, expanding the collection into belts and hair accessories. The debut collection of hair accessories launched in 2019 to an overwhelming response. With all the love shown for these little gems, Alex and Ryan wanted to carve out a small corner of the internet just for them. As shoe factory workers for a decade, messy buns were an every day do. Not fixed, definitely not chic, but done nonetheless. That's what UNDO stands for. The UNDO is the new do, it's the doo that's done when you have other things to do. We are about fast doo's and could care less about the don'ts. UNDO is about wearing your hair how you want to wear it.  We are so happy you are here, so take your time and shop around; if you have any questions at all, we are always here to help!