Two sisters founded UNDO: Ryan, the minimalist product designer, and Alex, the maximalist graphic designer. Equally dedicated to their aesthetic, both have carefully blended their styles and created a line of high-quality hair accessories that speak to the minimalist and maximalist in all of us. With extraordinary attention to detail, a passion for ethical manufacturing, and craftsmanship, each UNDO piece is handmade in Italy and 100% recyclable.

Since design school, the duo has dedicated themselves to crafting products that reflect the heirloom quality of the past while being essential tools for a modern lifestyle. For these busy sisters, twisting and tying hair up is an everyday routine. Valuing time, they have created a line of elevated daily essentials that are as beautiful as they are easy to use—designed to hold tight for active lifestyles and leave hair damage-free. Do it, undo it, redo it; UNDO is made for it.