FINE HAIRWARE FOR FUN PEOPLE. A SIMPLE BRAND WITH A CLEAR MISSION.
Two sisters founded UNDO; Ryan, the minimalist product designer, and Alex, the maximalist graphic designer. Equally dedicated to their aesthetic, both have blended their styles carefully and created a line of high-quality hair accessories that speak to the mini and max in us all. With extraordinary attention to detail, passion for ethical manufacturing, and craftsmanship, each UNDO piece is handmade in Italy and 100% recyclable.
Since design school, the duo dedicated themselves to crafting products that reflect the heirloom quality of the past while being an essential tool for a modern lifestyle. For these busy sisters, twisting it up and tying it back is an every day do. Not fixed, but done nonetheless. Valuing time, the two have created a line of elevated daily essentials that are as beautiful as they are easy to use—designed to hold tight for active lifestyles and leave your hair damage-free. Do it, undo it, redo it; UNDO is made for it.
We are so happy you are here, so take your time and shop around; if you have any questions at all, we are always here to help!